The course starts with answering the foundational question of why you should have a LinkedIn page, then teaches you how to create a page, how to keep it active, and how to measure its success. Here you’ll learn how to create and maintain an active LinkedIn Page that you can use to express your brand’s unique voice. Building an Organic Presence with LinkedIn Pages (Basic, 20 min)
Building a Full-Funnel Content Marketing StrategyĪlso Read: Internship in Ministry of Commerce in INDIA | Free Government Internship at DPIIT | Any degree Student | Paid Internship Courses Names: 1. Building an Organic Presence with LinkedIn Pages. Here each course takes around an hour or less to complete. On this platform, the course material is in a step-by-step learning path and people can complete it at their own pace. These courses widely cover marketing practices for a variety of industries. LinkedIn Learning Labs was launched last year that use to offer free online courses that range from basic to intermediate. If you are responsible for an advertising budget, the information on LinkedIn advertisements will be of interest to you.Also Read: IIT Roorkee Free Online Certification Courses | Learn Digital Designing for Free About Courses:. This course will teach you how to project a professional image on social media and avoid “spamming” others with promotional content. 
Anyone working in a professional environment will benefit from understanding how to utilise LinkedIn for their career development. If you work in recruitment or HR, this course will provide you with valuable insight into how LinkedIn can be used to screen and recruit employees. This course will equip you with the knowledge you need to increase your organisation’s impact on LinkedIn, which is of particular value if you work in a sales or outreach-related role. Why LinkedIn is a powerful tool for recruiters, and the options available to anyone looking to hire employees on the platform. How to use LinkedIn to generate leads by optimising your profile and engaging with your target audience. How to join and participate in LinkedIn Groups that are relevant to your interests. How to form meaningful connections with other members, and the difference between following and connecting. 
What LinkedIn is, how it works, and the reasons it can benefit your business and career. From taking part in LinkedIn Groups to advertising job vacancies, this course will cover all the basic features LinkedIn can offer you as an individual and an organisation. You will learn how to make the most of your existing contacts and reach out to new people in your field. This course will show you how to get started on LinkedIn, demonstrating how it can be used to raise brand awareness and drive sales. With millions of individuals and businesses using LinkedIn on a regular basis, all companies should take advantage of the world’s leading professional networking site.
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